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Bored monkey or business model? Finding the commercial value in NFTs

Non-fungible tokens – NFTs – are quickly shifting from a buzzword to business model, according to Deepak Upadhyaya, Digital Technology and Risk practice leader for Baker Tilly Canada. Still, there are key considerations that must be addressed by brands seeking to effectively capitalize on this digital asset.

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This article was originally published by Baker Tilly International.

Bored monkey or business model? Finding the commercial value in NFTs

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