Receive value for your values
Historically, the success or failure of most brands has been a direct result of products and services. Today’s consumers demand more. People today expect businesses to have a social philosophy and purpose beyond mere functional benefits. As a result, prominent brands have started taking visible stands on topics related to politics, the environment and social justice. With that in mind, businesses are faced with a huge opportunity as they continue to bounce back from the pandemic.
While many businesses prefer to focus purely on profit-driven decisions, today’s customers and employees expect brands to also serve as a force for good. Taking steps in this direction can contribute to the sustainability of your business, while a one-track focus on profit cannot. Baker Tilly Canada Capital Corporation explores this timely topic in “The Value of Good: How to receive value for your values.”
Information is current to December 6, 2021. The information contained in this release is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.